Why You Need a Blog
August 3rd, 2006 . by C. Douglas ConlanEverything results in a Search! Whether it’s your business card, a direct mail piece, a referral from a current customer or a conversation you had in the checkout line, ultimately the most important part of your marketing mix today is your position on the Internet.
If they can’t find you, they’ll find someone else to satisfy their curiosity. Who do you want them to buy from?
The Blog Mill creates “destinations” that are far superior than a traditional website for achieving search engine rankings, giving the consumer what they need to make a buying decision, leveraging every asset you have, enabling superior customer service and reducing costs.
Until now, most companies have turned to limited free blogging services like Blogger, or Easy2Blog for their blogging needs. Great services if you simply want to post articles, don’t mind other people’s advertising surrounding your message (especially when you don’t see a dime of the revenue), already dominate the search engines, have kicked your competition to the curb, and enjoy 100% customer satisfaction.
The Blog Mill, a Kaboodle Ventures LLC company, has developed an integrated Web 2.0 platform specifically designed to maximize every opportunity for small businesses and organizations to achieve stellar search engine rankings, leverage their existing content and relationships, and control costs simultaneously. (check out our Client Case Studies for examples).
Our solution isn’t just a blog…it’s a strategy that results in bringing the market to your product or service, not the other way around. Every strategic solution begins with a plan. Ours is simple:
- Review your business model, your current and future goals and establish the fastest path to Return on Investment
- Perform a comprehensive review of your existing assets….content, human capital, data and media. Your Web 2.0 solution is a “living organism” and every action and interaction your company has on a daily basis can become a profit generating asset using our solution.
- ]Analyze the competitive landscape to get inside the mind of the “searcher”, find holes in your current strategy (and the strategies of your competition), and determine the most cost-effective deployment tactics.
- Customize a short and long term plan of action to capitalize on your strengths, consumer search trends and exploit the weaknesses of your competition…all while keeping an eye on MAXIMUM return on investment.
- Plant a Flag! In Internet time, the longer you wait, the longer it takes. No strategy or solution is ever final. The Blog Mill configures your custom solution like an expandable erector set. It grows with your company and keeps you on the cutting edge of technology.
Who Needs a Blog Mill Solution?
Any organization or company seeking to reach a large audience, leverage existing information assets, integrate static and rich media, expand their global reach, sell more product, generate and retain new members or customers, or simply get their point across.

Technorati now tracks over 37.3 Million blogs
- The blogosphere is doubling in size every 6 months
- It is now over 60 times bigger than it was 3 years ago
- On average, a new weblog is created every second of every day
- 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
- Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour
- 34% of large corporations currently have a blog solution, 70% plan one by the end of the year
If you’re tired of losing out to your competition, tired of paying a web guy everytime you want to change content, add your latest press release or launch a new product and want to take control of your internet marketing, we’re serious about providing you with the tools you need to succeed.
If they can’t find you, they’ll find someone else to satisfy their curiosity. Who do you want them to buy from?
They’re out there waiting to give you their money! How long are you going to wait to take it? Use the contact form, email scott@theblogmill.com or call 602-234-9413.


































