Five Ways to Keep Your Visitors Reading Your Blog More and Reading Longer

What is the purpose of your blog? Of course, the answer is to drive visitors to buy your products or use your services. The longer your visitors hang around your blog reading the information you share, the more they get to know you, like you and trust you. How can you keep your visitors interested enough to hang around and read more?

Blogging plays an important part in Internet promotion. Doing it right is just as important as doing it at all! Enjoy yourself while blogging, but take care and keep these five tips in mind as you do

Here are five tips to keep those vital visitors happy:

1.Give your blog visitors unique   and original content. Your visitors will stick around longer if they find something      that they haven’t seen anywhere else. This doesn’t mean your content has  to be totally unique. It can be similar to other content but put a twist      on it. I take my blog posts and turn them into a series. Plenty of other blogs write      about blogs and blogging. But I put my blog and blogging posts  into a series.

2. Give your visitors a way to      save or print the material you write. Of course there is the standard copy      and paste into a word doc, or right click and print; but look what I’ve      done with my blog,  target=_new [http://anitaspen.com/writerscorner]The Writers Corner. I give you a way to save each post as a PDF.      Save it to your computer for future reference or print it out.

3. Make your text easy on the eyes.      You don’t want it too big or too small. You don’t want it too light or      too dark. Too big and your text can come across as yelling, much the same      as using all caps. Too small, and your text becomes difficult to read. Use      a 12 pt font for consistent results. Try to use a black or dark blue font      on a white background for easy reading. Too light, and visitors will be      straining their eyes to see it.

4.Provide an online directory of      resources and links for your visitors. My resource and links page is a growing list of people and sites that I have done      business with or who provide information I find useful and hope my readers      will as well,

5.Be professional and double      check your content for spelling and grammar errors. Mistakes in spelling      and grammar are huge turn offs to your visitors. Please, please, edit and      proofread carefully! Even after you publish your post, go back in a day or      two and read it again. Often a mistake that was hiding from you will      blatantly pop out a couple of days later when your eyes are seeing it      fresh!

There you have it. Five ways to keep your blog visitors reading more and reading longer.

You are invited to visit my site at http://www.anitaspen.com to learn more about promoting your business online and how important it is to have your writing look, sound and be professional.
Anita Bruton is the owner of Anita’s Professional Writing Services and provides written marketing and promotional writing services  to small businesses, entrepreneurs and other business professionals.
Register for my report: Six Strategic Ways to Promote Your Business Online by visiting http://www.anitaspen.com

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